Put together a collection of familiar logos that you encounter on a regular basis, whether in media, on your computer, on products around the home, even on the clothing you and others wear. Choose one or two as case studies of how logos work as forms of communication and persuasion. Some ideas you might consider:
Do the images represent real objects (like an apple) or are they more abstract (like a swoosh)? - Where do you encounter these logos most often? why do you think the creators of the logos deploy them where they do?
- how have people adopted and adapted these logos as part of their own wardrobe, decor, or other aspects of their identity? What are the attractions of logos as fashion statements or markers of status? who is using whom in these transactions, in your opinion?
The logo I pick are totally opposite from each other. I'm almost positve you seen these logos yourself. I chose the Nike "Just Do It" logo because it not just about the nike brand and means so much more to me.The way I interpert it as taking a chance on life and deal with the outcome down the road. At least you can say you tried and gave it a shot. I honestly don't know why the Nike brand choose this logo but it says alot about taking risk. I think guys have adopted the Nike clothing and sneakers into their warobe because for one its more males products than females products, and for two its just a guy thing. I won't say Nike makes a fashion statment but if you are a professional athele it is a marker for status when Nike offers you endorsements. Everyone can't sign a deal with Nike so thats a positive.
I then chose the famous Snickers logo.." Hunger..... Grab A Snickers". Snickers are good when you haven't had one in awhile, but it doesn't tell it makes you fat! It trys to convince you that everytime you get hungry to just grab a snickers and your appetite suddenly disappears, but how many time throughout the day do you become hungry? Exactly so eating 3-4 candy bars a day is the amount of calories you suppose to consumer within a day, but yet you eat other meals. Thats why america is so obese today due to logos such a this...Hungry....GRAB A BAG OF GRAPES!
